Ford Performance Racing (FPR) proudly revealed the new 2011 livery for its #6 FPR Falcon at Darling Harbour this morning.
Flying the Trading Post orange for the next two years, the #6 car will be branded the 'Trading Post FPR Falcon' in recognition of Trading Post's recent announcement as a platinum sponsor of the official Ford V8 Supercars team.
"Today's livery reveal heralds a new and exciting era for Ford Performance Racing," FPR Team Principal Tim Edwards said.
"FPR has enjoyed a strong 2010 season which gives us a great foundation to build on for next year and with the added support of Trading Post, we can now plan for an all-out assault on the 2011 championship," he added.
Head of Telstra Classifieds, Michael Padden, was delighted with the new look orange car, saying that he looked forward to a close partnership with the FPR team.
"Trading Post is one of Australia's favourite places to buy and sell cars and almost anything, cars a major focus for us so we're excited to be continuing our involvement in V8 Supercars.
"Together with FPR, the Trading Post team is looking forward to successes in partnership and will be a stand out on the track in 2011 with our striking livery design," he added.
The Livery design combines the strong colour combination of Ford Blue and Trading Post's distinctive orange and was developed over several weeks by designer Nick Moss.
"Nick has worked long and hard to develop a new look for the FPR cars that we hope to use as a basis of our designs over the next few years. It is strong and confronting which is what we expect the #6 Trading Post FPR Falcon to be on the track," said Director of Business Operations Mark Roworth.
The identity of the #6 Trading Post FPR Falcon driver for 2011 remains a mystery but will be announced in due course.
Frosty was on hand today to lift the covers off the new Trading Post FPR Falcon and was assisted by Telstra Ambassador and Olympian Brooke Hanson – a Trading Post fan from way back.
"My first car was a 1973 Celica I bought on the Trading Post ... nowhere near as flash as this!" Hanson joked.
"A few years later Trading Post was kind enough to update my wheels and we auctioned off my old car for charity... I haven't found a V8 Supercar for sale on the Trading Post yet but I'm still looking," she added.
Trading Post's announcement comes hot on the heels of Ford re-signing with the Campbellfield-based outfit in a new three year deal.
"Ford is delighted to have cemented its relationship with FPR for what is sure to be an exciting future for the team," said Chris Styring, Ford's Group Manager for Motorsport, Sponsorship and Events.
"To have the added support of a premium brand like Trading Post on board will ensure that FPR is a force on and off the track," he added.
"Telstra has been Ford's telecommunications partner for some time now so we are happy that we have been able to extend our relationship through to our V8 Supercar program," Styring concluded.
Trading Post and Ford join FPR's other major partners including FPV, WesTrac CAT, Castrol, Dunlop Super Dealers, and L&H for what is to be one of the sport's most thrilling seasons.
The #6 'Trading Post FPR Falcon' will first hit the track on 28 January, 2011 at Eastern Creek Raceway in NSW, when V8 Supercar teams hold their first public test session.