Ford Performance Racing's (FPR) Will Davison believes he will be among the select group of drivers battling for the 2012 V8 Supercar Championship and knows recording his maiden win for the team is the first step in mounting his challenge.
Davison stated his intentions at today's season launch of his #6 Tradingpost FPR Ford at the team's headquarters in Campbellfield near Ford's primary manufacturing plant.
The former Bathurst winner heads into the new season with a stable environment around him, including the same chassis and engineer he enjoyed such a return to form with in the latter part of last season.
He believes this stability will help him and team-mate Mark Winterbottom put in more consistent performances.
"I have never been more optimistic heading into a race season as I genuinely believe in our ability to be contenders from the first race of the year," Davison said.
"We worked very hard last year to improve our ability to have a car that is strong no matter what tyres we use or what sort of circuit we race on. I plan to put all that effort into winning races. Once we get our first I have a feeling we can keep the ball rolling."
"I always enjoy pulling the covers off a new car at the start of the season and the new livery looks great. The car really stands out. It looks cool."
FPR Team Principal Tim Edwards believes the stability around Davison will help him thrive in the upcoming season.
"Will enjoyed a great first year with us and I know nobody was more annoyed than himself that he wasn't able to win a race," Edwards said.
"He performs at his best when he has the support of everyone around him and after he established those relationships last year we saw his form get better and better.
"Once he records his first win I can honestly see him becoming a regular fixture at the head of the field."
Davison's factory Falcon carries additional Tradingpost branding this year in the form of the company's 'Good as Gone Guarantee' - a promise to refund the cost of a customer's advertisement if the goods they place on Tradingpost.com.au are not sold within four weeks.