Ford Performance Racing has signed a sponsorship agreement with OurAuto, the new commercial arm of the Victorian Automotive Chamber of Commerce (VACC), for the remainder of the 2014 V8 Supercars Championship season.
The partnership with FPR will allow OurAuto to expand its client base, with the business specifically operating in the Australian automotive sector.
OurAuto branding will be placed on the Factory Fords of Mark Winterbottom and Chaz Mostert starting with next weekend’s Bathurst 1000 followed by events at the Gold Coast, Phillip Island and Homebush.
FPR Team Principal Tim Edwards believes that both parties will benefit from the partnership.
“VACC is an iconic business in the automotive industry and to have their new brand OurAuto sign with us is fantastic,” Edwards said.
“They have signed on at a great time with Bathurst just around the corner, and to have them join us until the end of the season will be great for both companies moving forward.”
OurAuto’s General Manager of Commercial Operations, Mark McKenzie, indicated the partnership will provide an excellent opportunity to increase awareness of VACC’s new commercial arm.
“As a new brand providing business-to-business services to Australian automotive businesses, the sponsorship of one of the leading teams in the V8 Supercar series provides an exciting opportunity to promote our brand to a national audience. We are truly excited about the opportunities ahead”
As defending Bathurst champions FPR’s national profile will provide widespread awareness of OurAuto and its business-to-business products as well as aid the development of the program.
These products include business insurance, vehicle maintenance and repair information services, business financing solutions as well as online marketing services such as website design and hosting plus search engine marketing (SEM).
The FPR and OurAuto partnership takes to the track for the first time on Thursday during opening practice for the 52nd running of the Bathurst 1000.
For more information on OurAuto visit www.ourauto.com.au